The moving image has been keeping us entertained for well over a century now. Today, however, take a look at any social media platform and you’ll find global brands, small businesses and market-leading influencers all vying for your attention via an eclectic mix of cutting-edge video content. In fact, video has become one of the most important marketing channels. A whopping 85% of businesses now use video as a marketing tool, with 92% of marketers agreeing that it’s an important part of their strategy.
In research published by Hubspot, 99% of marketers currently using video reported that they plan to continue doing so over the course of this year. No less than 95% of them are even planning to up their investment in video in the near future. So it’s probably fair to say that video content has officially taken over the marketing world – and it seems this is a trend that’s here to stay. Today’s brands really need to know their stuff if they hope to pique the interest of an audience that is, quite frankly, spoilt for choice when it comes to video content.
Contact Pydome Media for Video Editing or Production for your Brand.
Brand videos are often seen in social media campaigns, but they’re also effective when displayed prominently on a brand’s website.
The most compelling brand videos introduce the brand and communicate its mission in a short, snappy way that grabs the viewer’s attention and simply refuses to let go.
Contact Pydome Media for Video Editing or Production for your Brand.
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